Are you searching for practical and actionable online cannabis marketing tips?
You’re in the right place!
While marketing a cannabis business presents a unique set of challenges…
AKA were up against a lot of shit
With the right attitude and game plan, you can overcome.
So, if you’re looking to spread cannabis education, attract a loyal fanbase, draw more visitors to your website, increase sales, and build a cannbrand that changes lives…
Then keep reading for these seven tips.
#1 Find Your Cannabis Niche
Do you want your message to make the most impact?
Find your cannabis niche.
What’s a niche?
A niche is a defined segment of the market.
While you might be thinking cannabis is already niche…
This industry is larger than you think!
A lot of CBD and cannabis companies make the mistake of going too broad with their branding.
By trying to be everything to everyone, they end up reaching no one.
Don’t make this mistake!
If you want your marketing efforts to be the most effective, focus your efforts.
This will save you time and money.
#2 Establish a Strong Brand Identity
A defined niche is important for reaching your target audience.
A strong brand identity is equally important.
Your brand is your story.
It’s what makes your company unique and stand out from the pack.
Think of things like your:
Your brand identity showcases who you are and what you have to offer.
It’s what makes customers go to you over the competition.
A successful cannabis marketing campaign relies on a strong brand identity.
When you get clear on what sets your business apart, you’ll start attracting the right customers to you.
#3 Identify Your Business Goals
Do you want to market your cannabis business online and build an influential brand?
Start with clear goals.
You need to define what you want to achieve.
The more specific you are, the better.
Something I’ve personally have found helpful is SMART goal setting.
S - Specific
T - Timely
The advantage of setting SMART goals is that not only are you identifying what you want to achieve, you’re also considering whether it is actually relevant to your higher purpose.
Not to mention you’re holding yourself and your team accountable with a timeline.
This will help you fight procrastination and stay on-task.
Use SMART goal setting to pinpoint your most important cannabis marketing goals.
#4 Define Your Target Audience
When you share a post, who are you talking to?
You might say your target audience.
And you would be right.
Now, only question is, who are they?
A great cannabis copywriting tip I was once given is to imagine you are writing for a single person instead of a group.
And it sounds more natural.
Awesome copy grabs you.
It pulls you in emotionally and makes you want to learn more.
Great marketing relies on great copy.
Understanding who your audience is, what their needs are, and how you can help them will make your cannabis business stand out online and off.
#5 Optimize Your Cannabis Website and Social Media Channels
If you want to build an influential cannabis brand, it’s vital to have a clear marketing plan that includes your website and social media channels.
A lot of cannabis businesses are getting too comfortable on social media, especially Instagram.
They are hesitant to spend the money on a website when they can reach their audience directly.
So, they only focus all of their attention on a single platform.
Yet, cannabis accounts are still being targeted.
Don’t jeopardize your business by putting all of your eggs into one basket.
Would you be out of business if your Instagram account or Facebook page were gone tomorrow?
Regardless of how “legit” your business is, the number of certifications you have, or the lab tests you can show….
YOUR CBD OR CANNABIS BUSINESS IS STILL AT RISK ON FACEBOOK + INSTAGRAM + YOUTUBE + PINTEREST
Therefore, act accordingly.
Have a website and stay active on at least 3 social media channels.
So, does your business need to be on every app out there?
However, you do need a strong website and solid social media strategy.
Because, at the end the day, it is too risky relying on a single source.
Double down on what’s working for your business but don’t get too comfortable.
Remember, change is the only constant.
#6 Share Fresh Content Consistently
How much your CBD or cannabis brand grows online relies on your able to produce and share content.
The brands that are crushing it, truly making an impact, and blazing trails are providing value to others.
So, ask yourself:
What unique perspective can you bring to the conversation and how do you best communicate?
The Written Word
Maybe you’re a chatterbox who feels energized by talking on video.
Or, maybe you’re an introvert who much would rather type something than get in front of an audience.
Perhaps you’re a combination of all the above!
You know you best.
Be brutally honest with yourself.
Realize where your skill sets are at and where you need to hire help.
Above all, stay focused.
A lot of people get slowed down by producing random content for their audience and end up feeling scattered.
They’re not clear on their end goals and they don’t know how to best communicate to achieve those goals.
Just because someone says “X” method is “THE” thing to do, doesn’t mean you have to do it.
Focus on the things that you excel at and that are working for your business.
From there, figure out how to bring on help for the other tasks.
The other key is to stay consistent.
One post per week is better than no posts per week.
Stop overthinking it and JUST START!
#7 Engage Your Community
Do you want to build a loyal, engaged, and active community?
Show up for them first.
I see so many cannabis marketers and bloggers talking about engagement and then not taking the time to respond to the people actually interacting with them.
They’re so caught up in just getting bigger…
They’re losing sight of the community that’s right in front of them.
If someone is taking time out of their day to interact with you, be grateful.
Now, look. I get there’s a lot of spam and bullshit out there.
There’s also accounts which are getting thousands of requests and as much as they try and stay on top of it, not every comment is going to be responded to.
I get it. Truly. I get it.
I know the matrix is insane and you need to unplug.
However, if you’re not actively engaging with the people who are supporting you…
It’s time to get back to the drawing board and think about why you’re actually doing this.
Build community by creating community.
Inspire conversation, offer genuine feedback, uplift others, and give more than you ask.
The moment you think you’re “too big” to interact with people is the moment you’ve lost.
Keep it real and stay humble.
When people know that you’re there for them and bringing value to their lives, they’ll support you.
Now, I want to hear from you!
What are some online cannabis marketing tips you’ve used that have helped your business grow?
Light one up and share your feedback in the comments below.