What Is CBD Email Marketing?

By: Rachel Garland

If you’re not building a CBD email marketing list, you’re missing out!

A targeted group of contacts increases your brand’s impact and sales.

As a matter of fact, email marketing offers a higher ROI than social media.

Given that your CBD business could be removed by channels like Facebook, Instagram, Twitter, Pinterest, or YouTube at any point…

Well, let’s just say it pays to prioritize email marketing.

Here’s why it’s high time to start building a list of targeted contacts for your Cannabidiol company.

Why Use CBD Email Marketing?

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Why does your CBD business actually need email marketing in the first place?

Well, here are a few reasons:

  • Build a Targeted List of Contacts

  • Increase Traffic to Your CBD Website 

  • Convert More Browsers Into Buyers 

As you can see, there are a lot of advantages when it comes to list building.

Censorship, restrictions, and page removals are a real threat for hemp based businesses. 

Email marketing is one of the most effective ways your company can grow online.

After all, your list is a group of people who have indicated they want to stay in contact with you.

That is worth a lot!

Think about it...

Your email list is among your most loyal fans.

Why wouldn’t you want to build a thriving community who is eager to hear from you?

If that wasn’t convincing enough...

Just check out these 3 reasons why it’s time to start using CBD email marketing.

Build a Targeted List of Contacts 

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Do you know why a big email list is better than a big social media following?

You own your list.

Meaning, you have a list of people and their contact information who are interested in your business.

You can easily save this list.

Whether you switch email marketing platforms or even if you’re kicked off, you’ll still have your list.

The same cannot be said for social media.

If your Instagram account or Facebook page was removed tomorrow, you would have no easy way of staying in touch with your followers.

Which means all that time you invested into building your channels is now gone. 

Your email list, on the other hand, is something you can keep.

Hence why every CBD business should be list building. 

Increase Traffic to Your CBD Website 

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The right email marketing strategy will increase traffic to your website.

Here’s how:

Let’s say you have a great blog post you recently published.

Instead of just sharing that blog post on social media and praying that people will actually click the link and visit your page…

You have a list of eager contacts who are ready to hear from you. 

Sharing your latest blog with your subscriber list will entice people to visit your website.

If they’re interested in what you have to say, they’re going to check it out.

The right email marketing strategy is key to attracting more people to your website.

Convert More Browsers Into Buyers

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Do you want to make more sales?

Start using email marketing.

While it might seem like an “old school” method compared to social media, the results speak for themselves.

Email marketing generates $38 for every $1 spent.

This is a HUGE return on investment!

Whether people subscribe after they visit your store or download a free resource, they’re hot leads.

AKA they WANT to hear from your business.

What better group of people to send your latest promotions to?

Plus!

Email makes it easy to purchase online. 

Someone can click the link in your message or hit reply.

While email marketing should not be the only method you choose to advertise your business, it should be a key part.

Interested in learning about my CBD Email Marketing Services to grow your business?

Contact Me Here

Searching for more CBD marketing tips?

Check out my channel and CBD blog here.

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